Welcome back to More Than a Broker.
In this conversation, Spot Co-Founder and More Than a Broker host, Andrew Elsener, is joined by Phil Daniels, entrepreneur and President – Indiana Region at ArkMalibu.
Phil shares his journey from a traditional banking career to entrepreneurship, discussing the challenges and triumphs of starting and growing businesses throughout his career. Phil speaks on the importance of company culture, the emotional aspects of selling a business, and the significance of having a supportive board to assist with business decisions.
The discussion also covers the transition into healthcare analytics, the process of raising capital, and the ongoing evolution of software production.
Additionally, Phil reflects on his personal growth, including writing a book, his current role in investment banking, and becoming a sommelier.

Phil Daniels is President – Indiana Region at ArkMalibu. As a four-time founder and five-time operator, Phil has notable operating experience across financial services, marketing, B2B technology and digital health. He also has subject matter expertise in go-to-market and culture development.
Phil operated an advertising agency and marketing services platforms that has served over 300 brands that include Salesforce, McLaren Automotive, Nestle, and Chase Bank. His agency background also includes executing the integration of a platform roll-up strategy.
Phil also founded Springbuk, an enterprise health intelligence and analytics platform that serves Fortune 1000 employers and beyond. As a Board Member to the SaaS platform, Phil continues to influence the software company’s marketing, customer acquisition and product development efforts.
His experience raising capital to operate and scale business keeps him as an active advisor to multiple institutional funds including Rally Ventures, Ivy Ventures, Heartland Ventures, and Prolific Capital.
Phil’s brand strategy and consumer behavior expertise can be found in the recently published book, “Spiritugraphics, the Influence of Faith on Consumption and Why It Matters to Your Brand.”
Reasons to Listen
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- Phil discusses how transitioning from a corporate job to entrepreneurship can be daunting but rewarding.
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- As intimidating as it can be, leaping into entrepreneurship can be, Phil shares that having a supportive partner can ease the burden.
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- Hear how company culture is crucial for attracting and retaining talent.
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- The pair converse about how hiring the right people is essential for business growth and maturity.
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- Phil highlights how founders should recognize when it’s time to step back and let others lead an organization.
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- Discover how building a strong network and community can facilitate business success.
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- Raising capital requires persistence and a clear understanding of the market.
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- Listening to customer feedback is vital for product development.
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- Personal identity and purpose can be challenged after selling a business.