Mid-KY Trucking owner Ricky Brahm and his nephew, Paul, inspecting a truck while discussing business relationships.

The Power of Connection: Why Building Relationships is the Key to Success 

February 5, 2025

Ricky Brahm may have said it best. 

“The key thing for me here…with my direct customers, or other carriers, or brokers…is to build a relationship. Build a relationship you can trust.” 

In the cutthroat world of business, it’s easy to get caught up in numbers, strategies, and the bottom line. But often, the most crucial ingredient for success isn’t something you can quantify on a spreadsheet. It’s the power of human connection. Building strong business relationships is the often-overlooked key that can unlock doors, fuel growth, and ultimately, pave the way for lasting success. 

Brahm is the owner of Mid-KY Trucking in Loretto, Kentucky, a small Midwestern town with a population just over 700. Born into a farming family, Brahm learned early on what hard work was and its importance. At the young age of five, he began helping his father on the farm before the start of school, and then again for several hours after school. For 12 more years, the demanding routine and working alongside his father continued until he bought his own dairy farm. 15 years later, and tending to over 175 cows twice a day, he moved into transportation. Through the same hard work and determination, Brahm eventually bought his own trucking company and has been building his operation ever since.  

There have been obstacles to overcome and hurdles to clear along the way. But the saving grace for Brahm is attributed to two primary pillars: family and trust.  

“Dad taught us that family is best,” Brahm simply stated. “It’s better to work together than against each other.” 

Brahm works closely with his brother and two nephews (owners of Brahm Trucking). Both companies work hand-in-hand, helping one another on loads and lanes. Like many families, they argue, but they always move on.   

Trust is equally essential. According to Paul Brahm, with family trust is easier to come by and is vital to have in business, regardless with whom you work.  

“It’s nice to work with people you know and can trust,” he said. “But that rapport has to be built with other entities.” 

In short, Brahm firmly believes building trust and credibility is paramount to any operation, regardless of industry. Strong relationships built on mutual respect and understanding foster trust, which is essential for building a solid reputation. When people trust you, they’re more likely to do business with you, refer you to others, and support your endeavors. 

Mid-KY Trucking owner Ricky Brahm posing in front of one of his semi trucks

Have you ever landed a job through a referral? Secured a crucial partnership because of a shared connection? Or navigated a tricky business challenge with the help of a trusted mentor? These scenarios highlight the profound impact of relationships in the business world. It’s not just about what you know, but who you know, and more importantly, how you connect with them. 

So, how do you cultivate these crucial business relationships? 

  • Be Authentic: Be genuine in your interactions and focus on building real connections. Don’t just try to sell yourself; focus on understanding the other person and their needs. 
  • Listen More Than You Talk: Active listening is a crucial skill in relationship building. Pay attention to what the other person is saying, ask thoughtful questions, and show genuine interest in their perspective. 
  • Offer Value: Relationships are a two-way street. Think about how you can add value to the other person’s life or business. Offer your expertise, make introductions, or simply be a supportive and reliable presence. 
  • Stay in Touch: Nurturing relationships requires consistent effort. Follow up after initial meetings, stay in touch regularly, and find ways to connect on a personal level. Making time for a simple email, a quick phone call, or a shared article can go a long way in maintaining a connection. 
  • Be Patient: Building strong relationships takes time and effort. Don’t expect immediate results. Focus on building genuine connections and trust, and the rewards will follow.

While skills, strategies, and hard work are all essential for business success, they are amplified by the power of human connection. Investing in building strong, genuine business relationships is not just a nice-to-have; it’s a must-have for anyone looking to thrive in today’s competitive landscape.  

“If I didn’t have a relationship with my direct customers, I wouldn’t survive,” Brahm said. “It takes months to build a relationship and takes one lie to break it. Ben [Spot] has never lied to me.”