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Regionally, produce and holiday shipping are creating localized tightness, but it isn’t enough to offset the broader softening.
Seasonal forces are visible. Reefer load-to-truck ratios are elevated (9.26 loads per truck) and flatbed volumes spiked (22.02 loads per truck) with construction, yet both sectors still saw rates fall by $0.03/mile. This shows how trend pressure is overpowering seasonal lifts.
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Freight demand remains under pressure, with July marking the 30th consecutive month of shipment declines per Cass Information Systems. Shipments fell 1.8% month-over-month (↓1.7% seasonally adjusted) and 6.9% year-over-year, the steepest annual decline since January. Volumes have now contracted for three straight months, reflecting persistent weakness across freight markets.
Driver employment remains unstable.
Bureau of Labor Statistics: trucking employment ↑ 4,000 jobs in July after losses in May/June. Swings are driven by tariff timing; import frontloading creates short bursts of hiring, then pullbacks. With front-loading largely done and tariffs raising consumer prices, more driver job losses are likely.
Equipment prices climbing with tariffs.
Tariffs have already added 2–4% to new tractor prices, with further increases likely. That makes fleet renewal/expansion harder to justify.
Fuel squeeze.
U.S. diesel averaging $3.81/gal (↑ slightly). Higher prices cut into margins, especially for small carriers lacking strong fuel surcharge recovery.
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The market continues to struggle with a capacity overhang, despite signs of structural tightening:
Although not an immediate operational cost, looming tariff changes threaten to further disrupt carrier economics:
These upstream effects will likely be passed downstream, contributing to long-term operating cost inflation.
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While China has dominated the headlines, Canadian imports are bearing the brunt of new tariffs under the current administration:
•Average monthly tariffs in 2024: $34M
•March & April 2025 tariffs: $660M and $675M, a 19.5x increase
•June is expected to surge again due to 50% tariffs on steel/metal
Top affected categories
•Unwrought aluminum: $123.7M
•Auto parts: $67.5M
•Finished vehicles: $52.2M
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The market could see a short-term lift as retailers ramp up orders ahead of the back-to-school season. The 90-day pause in tariffs between the U.S. and China is encouraging importers, especially small to mid-sized retailers, to move quickly while trade conditions are favorable.
Bookings for U.S.-China freight are already up 50% week-over-week. Experts expect higher volumes to hit West Coast ports by late June, just as the produce season peaks. This will likely increase demand for trucks and trains to move goods inland, putting upward pressure on spot rates. While many carriers have lowered Q2 expectations, this import surge could lead to stronger-than-expected results.
The English Language Proficiency (ELP) mandate could sideline thousands of drivers if strictly enforced, potentially cutting capacity and pushing rates up by 15%, per analysts.
•Equipment costs are expected to rise by low single-digit percentages, according to Werner, particularly if the 30% U.S. tariff on Chinese imports persists beyond the temporary rollback.
•OEM pricing is fluid, but used truck values remain strong, providing a partial hedge.
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• April 2 – “Liberation Day”:
• 10% universal tariff on all imports (excl. Canada/Mexico), effective April 5
• “Reciprocal” tariffs on 60+ countries (China: 54%, Vietnam: 46%, EU: 20%)
• Announcement of De Minimis elimination for Chinese imports, effective May 2
• April 5 – Import volumes momentarily surge as tariffs take effect
• April 8 – U.S. raises China tariffs to 120%; Chinese-made electronics no longer exempt
• April 9–11 – China retaliates with 125% tariffs, rare earth export bans, and blacklisting U.S. firms
• April 10 – U.S. imposes a 90-day global tariff suspension, but raises China’s rate to 125%
• April 15 (projected) – EU rolls out $23B in retaliatory tariffs
LTL cost per shipment rose 1.5% quarter over quarter in Q1 2025, supported by fuel surcharges and GRIs, but faces looming softness tied to industrial slowdown and tariff impact on manufacturing inputs. The PMI returned to contraction in March, signaling a risk of near-term volume erosion.
Parts and Maintenance Costs Climbing: “Bolts, bars, anything with steel” is now significantly more expensive. Even with heavy-duty trucks exempt from direct tariffs, indirect exposure is high. Preventive maintenance is being delayed, potentially leading to increased breakdowns and rental costs.
Tariff-Induced Uncertainty: Companies are stalling investments due to policy whiplash. The White House’s 90-day “pause” came days after declaring tariffs permanent, freezing expansion plans, and curbing capital deployment.
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U.S. Tariff on Canadian Aluminum (50%)
The U.S. has imposed a 50% tariff on aluminum imports from Canada and a 25% tariff on steel and aluminum imports from most countries. The U.S. produces only 670,000 tons of primary aluminum annually, while it imports over 2 million tons from Canada.
Industries Affected:
U.S.-China Trade War Intensifies
The U.S. has added a 20% blanket tariff on top of existing 10% duties on Chinese imports. China has responded with up to 15% tariffs on U.S. farm goods like chicken and pork. The U.S. has also signed a measure allowing for reciprocal tariffs by April 2.
Industries Affected:
Despite falling fuel prices, carrier operating costs remain elevated. Long-haul spot market operating costs averaged $1.80 per mile in February 2025, consistent with 2024 levels but still $0.18 per mile higher than pre-pandemic rates in 2019.
Meanwhile, dry van linehaul rates have struggled to keep pace with rising expenses. February spot rates averaged $1.66 per mile nationally, only $0.04 above 2019 levels, reinforcing concerns about profitability for smaller carriers.
Potential job losses: Rising costs may force businesses to cut logistics
Higher fuel costs: If tariffs disrupt global oil imports, diesel prices may rise despite recent declines.
Increased compliance costs: Carriers will need to invest in updated documentation, customs declarations, and compliance checks.
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The economic dynamics of tariffs indicate a direct inflationary impact on manufacturers and, consequently, on the freight sector.
•Aluminum: The U.S. imports ~47% of its aluminum, mostly from Canada. Tariffs will increase costs, prompting both importers and domestic producers to raise prices.
•Steel: Only ~13% of U.S. steel is imported, yet past behavior (e.g., 2018 tariffs) suggests that domestic mills will follow suit by raising prices.
Rejection Rates & Trade Uncertainty
Laredo, Texas, the largest U.S.-Mexico freight crossing, has seen rejection rates climb to their highest levels since the pandemic era. The Outbound Tender Reject Index rose from a 3.8% average (October–mid-December) to over 6% in late December and remains elevated.
This increase suggests that market tightening is influenced by more than demand, which has been running 10% higher year-over-year. One potential factor is trade uncertainty, as fluctuating U.S. tariff policies on Mexico drive shippers to accelerate cross-border shipments before potential cost increases.
The gap between dry van truckload contract and spot rates (excluding estimated fuel costs) has narrowed steadily over the past 2.5 years. This trend is driven by gradual capacity reduction and slow yet consistent demand growth, reshaping freight dynamics despite going largely unnoticed by market participants.
Most contract rate declines happened in 2023, continuing into late 2024 before rebounding slightly. Leading into peak season (Nov-Dec 2024), the spot-contract spread hovered at 16%, compared to 10-15% in 2029. A key shift in market expectation may be influencing pricing decisions, as stakeholders anticipate tightening capacity.
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Labor shortages continue to constrain U.S. manufacturing, impacting freight demand across critical sectors such as food production, chemicals, and petroleum. In Q3 2024, 20.6% of manufacturing plants reported labor shortages—an improvement from 46.3% in 2021 but double the pre-2014–2016 average.
E-Commerce Fuels Short-Haul Boom, Long-Haul Declines
The rise in data center and warehousing projects, paired with the explosive growth of e-commerce, is reshaping freight patterns:
These shifts reflect how consumer expectations for faster deliveries are influencing supply chain strategies.
Progress Anchors Stability as Ports Embrace New Agreements
Developments like the tentative ILA-USMX agreement and advancements in port automation are stabilizing key ports, ensuring smoother supply chain operations, and reducing disruptions.
Bridging Gaps as Infrastructure and Fuel Costs Rise
Events like the Baltimore Bridge collapse highlight vulnerabilities in transportation networks. Delays and added costs—projected to reach $92.8 million annually—emphasize the need for infrastructure investments.
Meanwhile, diesel prices remain volatile, with the current national average at $3.503 per gallon. Over seven weeks, fluctuations have resulted in a net increase of $0.012, adding to operational pressures.
Tightening Freight, Rising Rates, Smarter Fleets
Market trends show a tightening freight market with rising contract rates. Fleets are adopting cost-saving measures like remanufactured parts, balancing efficiency with sustainability.
Steady Contracts Amid Shifting Rates
While spot rates fluctuate with short-term disruptions, contract rates maintain steady growth:
Strategic Capacity Management
Securing long-term contracts remains vital, particularly in critical lanes prone to seasonal disruptions. Metrics like the reefer Load-to-Truck Ratio (16.58) underline the importance of proactive capacity planning.
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The market is showing early signs of recovery after a prolonged downturn. While manufacturing growth remains sluggish, rising tender rejections and tighter capacity hint at a more balanced, carrier-favorable market on the horizon.
Freight Gears Up for a 2025 Comeback
The Federal Open Market Committee initiated interest rate cuts in late 2024, creating conditions for a potential freight market recovery in 2025. These rate reductions aim to lower financing costs, fostering growth in freight-generating sectors such as residential construction, machinery manufacturing, and motor vehicles.
What’s Putting Freight Back in the Fast Lane
Capacity Erosion Amid Stable Volumes
Tender rejection rates rose to 6% from 4.5% in September, reflecting capacity erosion despite stable load volumes.
Post-Labor Day rejection rates climbed unexpectedly, with a looming ILA-USMX dispute threatening major port disruptions in 2025.
Contract Rates Stable—for Now
The freight market is gradually recovering, with spot rates across Dry Van, Reefer, and Flatbed modes showing modest YoY increases and further gains expected by early 2025. Spot rates remain discounted compared to contract rates but are narrowing the gap. Spot freight accounts for 15% of total freight volume, with shippers leveraging cost advantages, especially in the Reefer segment. Contract rates are stable but projected to rise 4–6% in H2 2025 as demand grows and capacity tightens.
Rates by the Number
Market Update.